Petco Text Logo
Petco Pet Logo

Instinct Ultimate Protein Grain-Free Cage-Free Chicken Recipe Freeze-Dried Raw Coated Dry Cat Food, 10 lbs.

Instinct Ultimate Protein Grain-Free Cage-Free Chicken Recipe Freeze-Dried Raw Coated Dry Cat Food, 10 lbs.

Weight: 
1.8 LBS
4 LBS
10 LBS
Icon carat down

Description

Based on our belief that raw is the purest form of nutrition, we challenged ourselves to craft a kibble that most closely mirrors the benefits of our raw diets - a kibble with the highest levels of protein from real meat* and unmatched digestibility* for optimal nutrient absorption. The result, Instinct Ultimate Protein Grain-Free Cage-Free Chicken Recipe. (*compared to other premium natural cat food brands).

  • - 95% of protein from real chicken. Up to 3X more real chicken.* Absolutely no animal meal
  • - Unmatched digestibility* for optimal nutrient absorption (*compared to other premium natural cat food brands)
  • - Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
  • - The only kibble with the pure, real nutrition of raw on every piece
  • - Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
  • - Made in the USA with the finest ingredients from around the world

Please note that the product information displayed is provided by manufacturers, suppliers and other third parties and is not independently verified by Petco.

Specifications

SKU3018011
LifestageAdult
Primary FlavorChicken
Primary BrandInstinct
Days to ShipShips Next Business Day
Weight10 LBS
Grain FreeYes
Food FormDry
Primary FlavorChicken
LifestageAdult

Chicken, Tapioca, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Ground Flaxseed, Natural Flavor, Dried Tomato Pomace, Dried Whey Protein Concentrate, Dicalcium Phosphate, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Montmorillonite Clay, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Taurine, Freeze Dried Chicken, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Dried Bacillus coagulans Fermentation Product, Rosemary Extract.

Crude Protein (min): 47.0%, Crude Fat (min): 17.0%, Crude Fiber (max): 3.0%, Moisture (max): 10.0%, Vitamin E (min): 100 IU/kg, Taurine (min): 0.15%, *Ascorbic Acid (Vitamin C) (min): 85 mg/kg, *Omega 3 Fatty Acids (min): 0.35%, *Omega 6 Fatty Acids (min): 2.5%, *Bacillus coagulans (min): 60,000,000 CFU/lb. *Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.

All Instinct products are 100% Satisfaction Guaranteed. If you or your pet are not completely satisfied with this or any Instinct product, simply return the unused portion, along with the original sales receipt, to the retailer for a complete refund or replacement. Contact Us: 1-888-519-7387.

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet's diet. Daily Feeding Guidelines (standard 8 oz dry measure cup): Adult Maintenance (cups per day): 5-15 lb: 1/2 - 1 cup; 16-25 lb: 1 - 1 1/2 cups; 26-50 lb: 1 1/2 - 2 1/2 cups; 51-75 lb: 2 1/2 - 3 1/4 cups; 76-100 lb: 3 1/4 - 4 cups Weight Loss (cups per day): 5-15 lb: 1/4 - 1/2 cup; 16-25 lb: 1/2 - 3/4 cup; 26-50 lb: 3/4 - 1 1/2 cups; 51-75 lb: 1 1/2 - 2 cups; 76-100 lb: 2 - 2 1/2 cups. Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.

Description

Based on our belief that raw is the purest form of nutrition, we challenged ourselves to craft a kibble that most closely mirrors the benefits of our raw diets - a kibble with the highest levels of protein from real meat* and unmatched digestibility* for optimal nutrient absorption. The result, Instinct Ultimate Protein Grain-Free Cage-Free Chicken Recipe. (*compared to other premium natural cat food brands).

  • - 95% of protein from real chicken. Up to 3X more real chicken.* Absolutely no animal meal
  • - Unmatched digestibility* for optimal nutrient absorption (*compared to other premium natural cat food brands)
  • - Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
  • - The only kibble with the pure, real nutrition of raw on every piece
  • - Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
  • - Made in the USA with the finest ingredients from around the world

Please note that the product information displayed is provided by manufacturers, suppliers and other third parties and is not independently verified by Petco.

Specifications

SKU3018011
LifestageAdult
Primary FlavorChicken
Primary BrandInstinct
Days to ShipShips Next Business Day
Weight10 LBS

Reviews

Rating Snapshot

Select a row below to filter reviews.

5 stars

234

4 stars

20

3 stars

5

2 stars

7

1 stars

16

Overall Rating

4.6
134 out of 144 (93%) reviewers recommend this product

Review this Product

Adding a review will require a valid email for verification
Customers say

Customers overwhelmingly praise this food for exceptional palatability and high protein content. Most note their pickiest cats eagerly consume it—often the only dry food they'll accept, especially those with sensitivities, allergies, or digestive issues. Reviewers consistently highlight the high protein formula, clean ingredients, and absence of pea protein as key benefits. Many report improvements in energy, coat shine, and digestion, with several noting better stool quality. A few mention disappointment with a recent formula change, but this is vastly outweighed by strong customer satisfaction and loyalty.

Most Helpful Favorable Review

My cats love it

dguay

9 years ago

My cats love this product. My only complaint is that they switched the bag size ...

Show Full Review

9 PEOPLE FOUND THIS HELPFUL

Show Reviews:

5

and

4

Most Helpful Critical Review

Quality ingredients, terrible packaging.

TinaGu

5 years ago

Nature's Variety has a serious packaging problem. Their 10 lbs bag is not vacuum...

Show Full Review

6 PEOPLE FOUND THIS HELPFUL

Show Reviews:

3

2

and

1

Customer Images

Filter Reviews

1 - 8 of 210 Reviews

72 Ratings-Only Reviews

Healthy

TerraV

3 months ago
[This review was collected as part of a promotion.] I let my cat try this food since he lovess chicken. He absolutely love the smell and had no issue eating it. I highly recommend this brand cat food.

Originally posted on instinctpetfood.com

Healthy and Nutritious Dry Cat Food

JessicaM

4 months ago
[This review was collected as part of a promotion.] I received a bag of Instinct Ultimate Protein Chicken Recipe Cat Food for free in exchange for my honest review. My cat usually gets bored with dry food after a few days, but this one kept her interest from the first bowl to the last. The pieces are a good size, and I noticed she actually finished her meals instead of picking at them throughout the day. I also like that the ingredients feel more thoughtful compared to a lot of other brands I’ve tried. After switching to this food, her fur coat looks softer and she seems more active during the day. Getting this for free gave me a chance to try something I normally wouldn’t buy, and it ended up being a really good product for both me and my cat. I’ll for sure be purchasing again.

Originally posted on instinctpetfood.com

My cats LOVED it

priyaP

4 months ago
[This review was collected as part of a promotion.] My cats literally tore into the bag to get at this stuff, so safe to say they loved it. Considering they’re 20 years old and nothing really excites them or fazes them anymore, this was shocking. It made them fiend for their dry food like kittens again!

Originally posted on instinctpetfood.com

Definitely a product I would get again

SamanthaC

4 months ago
[This review was collected as part of a promotion.] The cats absolutely loved it. I would’ve gotten a picture of the bag but the cats tore it up before I can even get picture of them with it. It doesn’t smell like other cat food but the smell definitely attracted them quickly. Would I buy it again vs the other brands, most definitely.

Originally posted on instinctpetfood.com

Wonderful ingredients, perfect for sensitive tummi

ColbyT

4 months ago
[This review was collected as part of a promotion.] As someone who has a kitty that’s been struggling with digestive issues, I was excited to get the opportunity to try this Instinct Ultimate Protein Chicken Dry Food with my cats! Honestly, it’s hard to even put into words how much I’ve enjoyed giving this to my cats. It has the same crunchy texture as the food I was giving them before, but the formulation is notably better with higher quality ingredients. My cats are SO excited to eat this food. It doesn’t smell off like some raw food brands do, and the resealable bag makes the packaging a dream! Also, my kitty Marble (the tuxedo in the photos) has been having digestive issues for the past few months, and ever since I started feeding her this food, she’s been digesting it very well. I’ve already purchased a second bag and will probably stick to this food in the future. My other cat, Rocky, notoriously has a sensitive tummy, and he’s had no issues either!

Originally posted on instinctpetfood.com

They love it!

KattalinC

4 months ago
[This review was collected as part of a promotion.] I'm going to preface this with that. My cats are very picky especially when it comes to dry foods. I was very surprised when every time I gave this to my cats they actually ate most of their food in one sitting which doesn't normally happen. My cats had no digestive issues with it which my one does sometimes throw up dry cat foods and we didn't have that issue which was a huge bonus

Originally posted on instinctpetfood.com

Cat food

JenniferB

4 months ago
[This review was collected as part of a promotion.] My almost 7 year old cat is a very picky eater when it comes to cat food ! I was very impressed that he is eating this dry food everyday since getting it and likes it a lot . It is small morsels which I really like for cats , seems easier for them to chew . The bag is a very good size and looks very high quality and the design is great !

Originally posted on instinctpetfood.com

It's not treats!?

HeatherS

4 months ago
[This review was collected as part of a promotion.] My kitties, Mince and Skuggi, were SO excited to receive a complimentary bag of this kibble. When I opened it for them to try, they were convinced it was treats! That's how much they liked it!

Originally posted on instinctpetfood.com

1 - 8 of 210 Reviews

Questions

1 - 9 of 9 Questions

Why was the size and shape of the kibble changed?

  1. Hello! The kibble size can vary from batch to batch, and even within the same batch. The operators are constantly needing to adjust the machinery to try and keep a consistent size during a production run. We try our best to maintain a consistent size, however, if the kibble falls within the allowed range, it will still be acceptable. Sometimes it may fall on the large end or the small end of the spectrum. Our target size for the cat kibble is .25cm in diameter. The target shape is a flat disc. If you ever have any concerns, please reach out to cservice@instinctpetfood.com.



How much Vitamin A is in this product? I see it listed in the Ingredients but not in the Guaranteed Analysis... Why is it missing from the label?

  1. Hi there! There is 56529.67 IU/kg on a Dry Matter Basis in this food.



Why is the Instinct Ultimate Protein Grain-Free Cage-Free Chicken Recipe Freeze-Dried Raw Coated Dry Cat Food not available?

  1. Our Ultimate Protein cat kibble has not been discontinued, but we are temporarily out of stock. Unfortunately, like many companies, we are experiencing supply challenges that have impacted our kitchens’ ability to make enough of our recipes. We apologize to all pet parents who rely on this food! We know how important it is to find the right food for your pet and how frustrating it is to not be able to find it. We’re doing all we can to get our supply levels back to normal.



This is a really good food for ferrets so if someone is looking at this and has a ferret could you maybe answer this question? So, can the majority of the ferrets meal be this product and the rest the wysong Epigen 90? Like 80% cat food 20% wysong?

  1. I actually use 3 different kibbles for our ferret in equal portions . The Epigen 90 digestive support/ Instinct Ultimate Protein/ Select Chicken Formula (Marshalls) . I find Lewis digest this combination well and between the three, most nutritional needs are covered. I also get "Pickle Juice For Ferrets" , this has all the omega ! Hope this helps !



Why the packaging for Instinct Ultimate Protein chicken (10 LBS) is not vacuum sealed and air tight? When I squeeze the bag I can even smell the flavor of chicken in the air.

  1. I just received a bag yesterday. Mine is sealed and when I squeeze it, no air escapes and I can not smell any chicken or food smell. Something might be faulty with the seal on your bag. I would return it. 



How many carbs does this food have for a 9lb cat?

  1. zero



How much carbs does this food have ?

  1. I do not see the carbohydrate amount listed anywhere on the bag. You might want to check the Instinct website.



If this product is "Cage Free Chicken"... then why does it say up above, in the description, "Made without... CHICKEN"?! Doesn't anyone proofread your website? LOL!

  1. Hi KathyKat, Thanks for letting us know. This will be fixed.



If the description says made without chickpeas, then why are chickpeas on the ingredient list right near the beginning?

  1. Hi Mamacat04, Sorry for the confusion. This has been forwarded to the concerned team for an immediate fix. Thanks.



Related Articles & Questions